This Privacy Policy describes how Micromix Srl, with registered office at Desio, Via Achille Grandi 8, VAT number 07271480969, email: privacymm@micromixitalia.com; tel: 39 02 84926877, website: https://www.micromixitalia.com/ collects, uses and discloses your personal information when you visit, use our services or make a purchase from the Site or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or another individual about whom we have collected information pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected over the last 12 months personal information about you from a variety of sources, as indicated below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information you send us directly through our Services may include:

• Contact details including name, address, phone number, and email.
• Order information including name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including username, password, security questions, and other information used for account security purposes.
• Purchase data including items viewed, added to cart, saved in your account as loyalty points, reviews, referrals, gift cards, or purchases.
• Customer support information including information you choose to include in communications with us, for example, when you send a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but this may prevent you from using or accessing these features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data“). To do so, we may use cookies, pixels, and similar technologies (“Cookies“). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information related to your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and our Services.
• Our payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process payment in order to fulfill your orders and provide you with the products or services you have requested in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the following section, Third-party websites and links.

How we use your personal information

• Provision of products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, and other features and functionalities related to your account.
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better personalize the Services and advertising on our Site and on other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.
• Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or harmful activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other login details with anyone else. If you believe your account has been compromised, contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
• Communication with you and service improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be responsive to you, provide you with effective services, and maintain our business relationship with you pursuant to Art. 6 (1) (f) GDPR.

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

• with vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
• When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through the use of social media widgets or login credential integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

User-generated content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, that content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to others, and we cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use, or misuse of any information you disclose to or receive from third parties.

Third-party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information provided in public or semi-public locations, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitations regarding its use by us or a third party. The inclusion of such links by us does not, by itself, imply any endorsement of the content of such platforms or of their owners or operators, except as disclosed on the Services.

Children’s data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Furthermore, any information you send us may not be secure during transit. We advise you not to use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may decline your request as permitted by law.

• Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details regarding how we use and share your information.
• Right to Erasure: You may have the right to request the deletion of personal information we hold about you.
• Right to Rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Portability: You may have the right to receive a copy of the personal information we hold about you and to request its transfer to third parties, in certain circumstances and with certain exceptions.
• Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to ask us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered “targeted advertising”, as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal data.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do so by responding directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving them at any time using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

You may exercise any of these rights as indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below or submit your complaint to your local data protection authority.

International users

Please note that we may transfer, store, and process your personal information outside the country where you live. Your personal data is also processed by staff and third-party service providers and partners in those countries.

If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by the competent UK authority, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call or email us at privacymm@micromixitalia.com.

For the purposes of applicable data protection laws and unless explicitly stated otherwise, we are the data controllers of your personal information.